Erling Haaland, the footballer with the signature floppy hair, has put his money into a hair tie company Bon Dep.
Manchester City striker seems keen on taking his hair game up a notch by backing the Norwegian brand. During important Premier League games, Haaland relies on Bon Dep's Kknekki hair tie.
Bon Dep was started in Oslo, Norway, back in 2012 by Vibeke Grønseth. Later, her husband Lars Grønseth joined in. In 2015, Bon Dep got the rights to distribute Kknekki hair ties. Then they began selling their products internationally in 2018.
The Norway star said: "Kknekki has been my go-to hair tie for years, and it is undoubtedly the best in the world."
Haaland aims to improve his game this season with his new investment. Lately, he's faced criticism for not scoring much in the league, only getting two goals from February 17 to April 6.
